Our Team

Adam Prior DipPFS
Director & Owner
CII Qualifications
  • Diploma in Financial Planning
  • Financial Planning Certificate 1,2 & 3
  • Certificate in Life & Pensions
  • RO2 Investment Principles & Risk
  • RO4 Pensions & Retirement Planning
  • RO5 Financial Protection
  • RO6 Financial Planning Practice
  • JO1 Personal Taxation
  • ATT Association of Taxation Technicians
Adam originally trained and worked in large national Accountancy firms within their Tax Departments working on both personal and corporate clients. Having achieved over 15 years experience in this field Adam progressed by attaining his original Financial Planning qualification. He then worked in both Financial Services and the Tax departments of an Accountancy Firm until he joined Priority Financial Planning in February 2007 working along side his father Barry Prior.
Adam took over the reigns of the company on the retirement of Barry in January 2009. Adam is married to Paula with one child Alexis. Interests include most sports especially football, although his playing days are long behind him!
Barry Prior
Former Director & Owner
Barry has over 50 years experience in the Financial Services world as on leaving school he worked for an Insurance Company in the City. Barry went on to work for Royal Insurance and ran the local branch in High Wycombe until 1986 when he decided the time was right to work for himself. This was the commencement of the current company as Barry acquired various businesses within the High Wycombe area and the client bank began to accumulate. Barry was the owner of the business until he passed the business to Adam back on 1st January 2009. Barry continues to work in the business on a part time basis, offering valuable experience with regards the existing client bank and all financial areas.
Barry is married to Kay and they have celebrated their 50th wedding anniversary recently. Barry is father to four grown up children and Grand Father to 9. Interests include being a dog owner and sport.